Job Advert Writing · Free Practical Guide
Most Job Adverts Fail Before You Receive a Single Application.
A practical guide to writing job adverts that attract the right people, reduce mismatches, and improve hiring quality from the start — written for founders and managers hiring without an in-house HR team.
What's Inside
- How to structure a high-performing advert
- What candidates actually want to see
- How to reduce poor-fit applications
- Inclusive language guidance
- Questions that reveal values and judgement
- A ready-to-use job advert template
Why It Matters
Reduce early attrition
Better applicant quality
Save time screening CVs
More aligned candidates
Avoid legally risky wording
Build trust from the start
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